In the crosshairs: Northern Shooting Show’s Paul Whitelam

Paul spotted the need for a show to cater for shooters in the north of the country – so went ahead and organised The Northern Shooting Show.

Did you shoot before getting into the industry, and do you shoot today?

Yes, I have shot for many years, and still plink in the garden as well as shooting at my local club which is 10 minutes away. My first air rifle was my dad’s old BSA Cadet, which is now just over 70 years old!

How has the show changed in the years you’ve been involved with it?

I started the show in partnership with Richard Stokoe. I gradually got more involved until it has become a full-time job.

Quite simply, it’s grown, and has matured into a show that people truly love to attend and put it in the diary the moment the show dates are announced. It’s now a firm date in the shooting calendar.

What challenges do you face today?

The challenges are more against shooting in general rather than the show. We must all take responsibility to be great ambassadors for the sport and make sure we educate everyone we can as to the benefits of what we do.

What do you think attracts so many people to the show?

We call it ’the shooters’ show’. If you love shooting, you’ll love the show, as it has everything shooting-related in one place.

We aim to treat with the same respect the mum or dad who have to budget for a tin of pellets every month alongside the shooter with an unlimited budget.

We’ve achieved this by keeping ticket prices low, kids enter for free and visitors can bring a picnic.

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