Talking Shop

Based in Ruthin, North Wales, the staff at Valley Arms live and breath shooting. We speak to director Richard Davies.


How did you get started and why?

Valley Arms started in 1984, and in 2008 an opportunity arose for me and my brotherin- law, Ian Williams, to purchase it. I was a keen shooter, but being a civil engineer I was always working away, so this gave me the chance to be at home with my family more often.


Do you and your staff shoot?

Yes, all of the staff shoot either air rifles or shotguns. As a matter of fact Nigel Williams has shot for the Welsh HFT team, and both Denis Evans and David Waite shoot in the Welsh Shotgun team.


What types of airguns generate the most interest?

My customers are always looking for a rifle that is solid and reliable. So we find anything that has Weihrauch on the label always attracts attention, whether that’s an entry-level HW 30F springer or the top of the range stunning, laminate-stocked HW 100.


What trends are you seeing in the airgun market at the moment?

We’ve seen an increase in the sale of air pistols, but they still only make up about 10 per cent of airgun sales. Rifle sales continue to be strong and we have noticed a significant increase in customers wanting to try .20 calibre rifles.


What is the secret to your success?

Our good name and a reputation for professionalism is vital for Valley Arms to grow within the firearms industry. To ensure that we provide exemplary products and services we stock all leading brands at prices which are hard to beat. We also strive to provide a personal, informative service.


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