Why We Shoot: Future’s new pro-shooting campaign

Why We Shoot is a new collaborative campaign between all the print and digital brands within the newly expanded Future fieldsports portfolio.

Why We Shoot aims to raise awareness of the positive ripple effect and numerous benefits of shooting. Our editorial teams will cover stories too often overlooked in the news cycle—turning the spotlight on conservation and ecology, inclusion and diversity, and mental and physical wellbeing.

Our journalism will dispel myths and stereotypes around shooting—and look at how new people can be attracted to the sport. We want to support Britain’s countryside and help people better understand the world of shooting, which contributes an estimated £2 billion a year to the UK economy.

Future’s industry-renowned writers will be speaking to the likes of Olympic gold medallists, Michelin-starred chefs who celebrate the flavours of game meats, and charities helping military veterans secure jobs in rural trades.   

Brands taking part in the Why We Shoot campaign include the UK’s top shooting weekly, Shooting Times Magazine, Sporting Gun, the No.1 UK brand for clay, game and rough shooters, and Gun Trade News, the only B2B title focused on the UK’s civilian shooting market.

Britain’s best-selling field sports magazine, The Field, will also be taking part, lending its authoritative, trusted voice to Why We Shoot.

To get your business involved in the campaign contact Danielle Berry on 0330 390 6034, danielle.berry@futurenet.com.

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